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Where to start: the self-producer's reading order

The questions I get most often are some version of 'where do I start.' This is the answer — the posts on this site, in the order I'd read them if I were day one again, grouped into the weeks they actually map to.

Sly Panorama

Creator-life notes

5 min read

The single most common message in my inbox is some version of "where do I start." Sometimes it's "how do I get into the industry," sometimes it's "I just signed up for OnlyFans, now what," sometimes it's a list of five panicked questions about taxes and lighting and whether to use my real name. Same question, different costumes.

I've written something on most of it already. The problem is that a blog index sorts by date and a tag page sorts by topic, and neither of those is how a beginner actually wants to read. A beginner wants a path. So this post is the path. It's the order I'd hand to myself on day one if I could go back — roughly a quarter's worth of reading, grouped into the weeks the work actually shows up in.

I'm only about a year into self-producing. I'm not handing you a decade of industry wisdom; I'm handing you the map I wish someone had handed me when the map would have been useful. Skim what doesn't apply to you. Read the ones that do, in order.

Week 0: read this before you sign up for anything

The mistake almost every new creator makes is starting with the platform. The platform is the easiest part. The two pieces below are the framing I'd want sitting in my head before I picked a username.

Week 1: get the back office set up before the content

Nothing in this section is glamorous and all of it pays for itself the first time something goes wrong. The creators I know who lost accounts or money in their first year all skipped at least one of these.

Week 2: pick your platforms (one paid, one free)

The instinct is to sign up for everything. Don't. Pick one subscription platform and one social platform, do them properly for a month, and add others later.

Month 1: gear and the first real shoots

Once the boring infrastructure is in place, the question becomes how to actually make the thing. The trap here is overspending on gear and underspending on the parts of a shoot that nobody talks about.

Month 2: build the thing they can't take away

If you only build on rented platforms, you don't have a business — you have a tenancy. The posts below are the ones about owning the audience instead of borrowing it. I'd start this work in your second month, not your sixth, because compounding cares about when you started, not how much you started with.

Month 3: working with other people

Most creators stay solo for the first couple of months and that's the right call. Once you start collaborating, the way you pick co-stars matters more than almost any other production decision.

The long game: your body is the equipment

This is the section nobody wants to put first and everybody wishes they'd taken seriously sooner. You can replace a camera. You cannot replace a back.

After the starter sequence

If you've read everything above, you've covered the foundation. What comes next depends on which direction you grow: paperwork and legal work get deeper, the gear conversation eventually becomes a studio build, the platform conversation becomes a traffic conversation, and the body conversation becomes a recovery conversation. The blog grows in those directions over time, and the tag pages — new-creators, creator-business, independent-creators — are the right way to follow any of those threads once you know which thread you want.

The one piece of advice that doesn't fit in any of the posts above: the creators who make it past year one are the ones who treat day one like a business and let the slow compounding do its work. Don't try to do all of this in a weekend. Do one section a week. By the time you've finished month three of the sequence, you'll be ahead of where I was at month nine.

— Sly